Here’s a reality check regarding your business website. How many “yes” answers do you have?.
- __ I have a website that perfectly showcases what my business is.
The face of your website is the face of your business. It should reflect what your business is and does, and what your values are. This is important to remember as more and more people search via the Internet. - __ My website has professional graphics and design and looks beautiful.
Image is important. It doesn’t have to be all slick and over-the-top but it should be professional enough to be engaging and evoke trust. - __ New people are visiting my site every day and I have the numbers to back it up.
People (a.k.a. traffic) are crucial to growing your business. Being able to track visitors to your website is the only way to tell if your marketing budget is being used to its fullest potential. - __ I sell products or services from my website and I make it easy for a new client to give me money.
You’re not just selling products but also your services and your brand. Unclear calls to action can send visitors to your competition. - __ I monitor my site’s traffic and visitor behavior so I can put a value on my marketing ROI and better understand my customers.
Knowing how people are finding your site means you can beef up the weak areas or put extra time and resources in the strong areas. - __ I use social media and there are links on my site.
At the very least you’ll want to consider getting on Twitter and putting up a Facebook fan page. - __ I collect names and email addresses of my site visitors so I can reach out to them and keep my brand in front of them often.
Offering free information, products or special deals in exchange for a customer’s email address ensures you’ll have a targeted list of people who are interested in what you have to offer. - __ Other websites mention my site on their pages.
This is called backlinking and it helps your site get higher up in the search rankings. The more high-quality backlinks you have, the more traffic you will get.
If you said “no” to more than a few of these, you are probably missing out on new business opportunities.
Call us today and together we can turn your website into a lean, mean, marketing machine.
To your success!
David Marlowe | MarsSEO
480-382-3082
